The Jennifer Claire Moore Foundation (JCMF), a 2019 grantee, serves approximately 30,000 K-12 students throughout Baldwin County by partnering with schools to establish Peer Helper programs.

Funding from the Impact 100 Baldwin County grant is being used to implement a Youth Mental Health First Aid 8-hour training program, and to launch a public awareness campaign in Baldwin County that will educate the general public about mental health issues and reduce the stigma of mental illness. Much as CPR training helps in saving someone who is having a heart attack, the Mental Health First Aid course trains participants to assist someone who is having a mental health crisis. Participants learn about the risk factors and warning signs for mental health and addiction concerns, as well as strategies for helping someone in both crisis and non-crisis situations, and most importantly, where to turn for help. Though the pandemic slowed down this effort, in-person trainings have resumed, and local groups such as the Daphne and Fairhope resource officers have taken part!

The JCMF is also making strides in the second part of the grant-funded project, the awareness campaign. Their new website has now launched as part of this campaign: jennifermoorefoundation.com. One initiative featured on the website is the “Childhood Project,” where adults record a short video on what they would tell their 8 year-old selves. Also in the works are TV and radio spots using local “celebrities.”

The core programs of the JCMF train teens to identify the signs of depression and suicide in their peers as well as how to support those individuals in getting professional assistance. The Foundation was established in honor and memory of Jennifer Claire Moore, a 16-year-old high school student who lost her life to suicide in 1997. Jennifer’s family wanted to enable all young people to have access to assistance, understanding and positive reinforcement when they needed it.

Impact 100 is honored to partner with the JCMF to serve the youth and families of Baldwin County in the very important way!